Digital Path’s competitive Intelligence solution monitors competitive insights by measuring trends by channel and region for each product or even brand. It provides prescriptive recommendations on-field implementation to improve profit margins and win on the shelf, allowing CPGs to dynamically reveal market trends and adjust strategies to identify and correct performance gaps.
Digital Path offers a holistic retail analytics solution to measure complex KPIs in a competitive environment to enable CPG suppliers to make the right decisions with the competition in mind. With executive dashboards, management teams have a snapshot of the field fed by relevant insights from the entire market.
With the developed infrastructure, a ready-to-use overview of marketing campaigns, shelf and shares compared to competitors, and product price indexing in various filters such as countries, channels and retailers is obtained.
Digital Path AI-based image recognition platform is built around the most performing and sophisticated image recognition technologies focused on solving the problems of the retail market and manages breakthrough computer vision solutions for retail and supplier companies. With a comprehensive set of solutions for the execution and monitoring of on-site retail audits and sales operations, all types of retail shelf images from various channels are automatically processed, enabling business managers to take action quickly
Digital Path image recognition solutions eliminate manual data collection and reporting processes, clustering and visualizing rich key performance indicators through big data.
Thanks to the smart artificial intelligence solution, businesses can effectively manage space planning and category management with shelf data from the field, use optimized shelf data to gain competitive advantage, increase sales efficiency and reduce operational costs.